Resources

Professional Associations and Institutes

• Academy of International Business
• Academy of Management
• Academy of Marketing
• Academy of Marketing Science
• Advertising Research Foundation
• American Academy of Advertising
• American Association of Advertising Agencies
• American Collegiate Retailing Association
• American Management Association
• American Marketing Association
• American Psychological Association, with The Society for Consumer Psychology
• American Statistical Association
• Asia Pacific Marketing Federation
• Asociacion Española de Marketing Directo
• Association Française du Marketing
• Association for Consumer Research
• Association of Management / International Association of Management
• Association of Marketing Educators
• Atlantic Marketing Association
• Australia-New Zealand Marketing Academy
• Center for Service Marketing at Vanderbilt University
• Chartered Institute of Marketing
• Classification Society of North America
• The Direct Marketing Association
• Direct Marketing Educational Foundation
• DocSIG, an AMA special interest group for doctoral (Ph.D) students
• E-Marketing Association
• EURAM, European Academy of Management
• EIASM, the European Institute for Advanced Studies in Management
• EMAC, the European Marketing Academy
• ESOMAR, the European Society for Opinion and Marketing Research
• FEDMA, the Federation of European Direct Marketing
• Hong Kong Institute of Marketing
• Hospitality Sales and Marketing Association International
• INFORMS, with the INFORMS College on Marketing
• Institute of Marketing Management South Africa
• Institute of Public Relations
• Institute for the Study of Business Markets at Penn State
• International Advertising Association
• International Association for Management of Technology
• International Federation of Classification Societies
• International Newspaper Marketing Association
• Internet Marketing Association
• Japan Marketing Association
• Market Research Society
• Marketing Associatie Nederland
• Marketing Institute of Ireland
• Marketing Institute of Singapore
• Marketing Management Association
• Marketing Research Association
• Marketing Science Centre at University of South Australia
• Marketing Science Institute
• MAXX, Maastricht Academic Center for research in Services
• NVMI, a Dutch association for market research
• Pi Sigma Epsilon
• Product Development and Management Association
• Sales & Marketing Executives International
• Sales Special Interest Group of the American Marketing Association
• SMT, the Professional Society for Sales & Marketing Training
• Society for Marketing Advances (formerly Southern Marketing Association)
• Southwestern Marketing Association
• Strategic Management Society
• VOC, Dutch Classification Society
• VVS, Dutch statistical association
• Western Marketing Educators' Association
• World Marketing Association (gives an overview of national marketing associations)

General marketing resources

• KnowMarketing, the Internet's Marketing Virtual Library
• A Business Researcher's Interests by Yogesh Malhotra, is a comprehensive set of links
• Advertising World, at the University of Texas at Austin
• GreenBook, International Directory of Marketing Research Companies and Services
• MouseTracks Marketing Resources, with conference calls and many interesting links
• Marketing Research Top Picks, by C.D. Oliver
• Publishing companies on World Wide Web, a list of academic and non-academic publishers
• Project 2000 research project on marketing in computer-mediated environments
• Volition Marketing Links
• The list of e-mail discussion lists about marketing topics
• WorldOpinion, a comprehensive web site for commercial marketing research
• Interactive Marketing, Tilburg University's web site on consumer-producer interaction