RITIM Publications, RITIM Books and Book Chapters

RITIM Books and Book Chapters

The Research Institute for Telecommunications and Information Marketing (RITIM) conducts and publishes research on the marketing, strategic, international, behavioral, organizational, policy, consumer, and cultural aspects of telecommunications and information technologies. Following is a list of books and chapters in books of RITIM researchers. Books may be obtained online through RITIM's association with Amazon.Com or your library.

New Publications

RITIM Books The following books maybe purchased online through RITIM`s association with Amazon.Com
	New Infotainment Technologies in the Home: Demand-Side Perspectives Mahwah, NJ: Lawrence Erlbaum Associates, 1996. (Editors: R.R. Dholakia, N. Mundorf, N. Dholakia) Strategic Perspectives on the Marketing of Information Technologies, (Volume 4 in the series - Advances in Telecommunications Management), Greenwich, CT: JAI Press, 1994. (Editor: R.R. Dholakia) Marketing Technologies: Tools and Strategy, Thousand Oaks, CA: Sage, 1998 - Forthcoming. (Authors: Kenneth R. Laird, Norbert Mundorf) Changing the Course of Marketing : Alternative Paradigms for Widening Marketing Theory (Research in Marketing, Supplement 2); Nikhilesh Dholakia, J. Arndt; Hardcover; $73.25 (Special Order) Consumption and Marketing : MacRo Dimensions; Russell W. Belk, et al; Paperback; $37.00 (Special Order); Philosophical and Radical Thought in Marketing; A. Fuat Firat, et al; Hardcover

RITIM Books

The following books maybe purchased online through RITIM`s association with Amazon.Com

RITIM in association with Amazon.Com Books

New Infotainment Technologies in the Home: Demand-Side Perspectives
Mahwah, NJ: Lawrence Erlbaum Associates, 1996. (Editors: R.R. Dholakia, N. Mundorf, N. Dholakia)

Strategic Perspectives on the Marketing of Information Technologies,
(Volume 4 in the series - Advances in Telecommunications Management), Greenwich, CT: JAI Press, 1994. (Editor: R.R. Dholakia)

Marketing Technologies: Tools and Strategy, Thousand Oaks, CA: Sage, 1998 - Forthcoming. (Authors: Kenneth R. Laird, Norbert Mundorf)

Changing the Course of Marketing : Alternative Paradigms for Widening Marketing Theory (Research in Marketing, Supplement 2);
Nikhilesh Dholakia, J. Arndt; Hardcover; $73.25 (Special Order)

Consumption and Marketing : MacRo Dimensions;
Russell W. Belk, et al; Paperback; $37.00 (Special Order);

Philosophical and Radical Thought in Marketing;
A. Fuat Firat, et al; Hardcover

Chapters in Books

The Challenge of High Technology to Marketing: Setting the Research Agenda, Linking Marketing and Technology Strategies, R. McTavish (ed.) 29-32, 1989. Chicago, Ill: American Marketing Association.(Authors: N. Dholakia, R.R. Dholakia)
Injecting Marketing Vision in High-Technology R&D Projects, Advances in Telecommunications Management, Vol. 1, M.M. Saghafi and A.K. Gupta (eds.), 99-117, 1990, Greenwich, CT:JAI Press.(Authors: N. Dholakia, R.R. Dholakia)
Competition Between Goods and Services: Setting the Research Agenda, Research in Marketing, Vol.11, Jagdish N. Sheth (ed.), 81-112, 1992, Greenwich CT: JAI Press.(Author: R.R. Dholakia)
Time and Technology: Acquisition and Use of Household Innovation, Marketing for the New Europe: Dealing with Complexity, ed. Josep Chais and Joan Sureda, Vol. 1, 631-648.(Authors: C. Kaufman, P. Lane)
The Marketing Challenge: When Services Compete with Products, Marketing Strategies for Information Technologies, R.R. Dholakia (ed.), Vol. 4, 55-70, 1994, Greenwich, CT: JAI Press. (Author: R.R. Dholakia)
The Plugged-in Home: Marketing of Information Technology to U.S. Households, Herhaus-forderungen für die Informations-technik, Peter Zoche (ed.), Heidelberg, Germany: Physica-Verlag, 86-100.(Author: R.R.Dholakia)
New Visions of Information Technology and Postmodernism: Implications for Advertising and Marketing Communications, in The Information Superhighway and Private Households: Case Studies of Business Impacts, Walter Brenner and Lutz Kolbe, eds., Heidelberg, Germany: Physica, 1996, pp.319-337.(Authors: A. Venkatesh, R.R. Dholakia, N. Dholakia)
Information Technologies in the Home: Policies and Markets, in The Information Superhighway and Private Households: Case Studies of Business Impacts, Walter Brenner and Lutz Kolbe, eds., Heidelberg, Germany: Physica, 1996, pp.385-397.(Author: N. Mundorf)
Bringing Infotainment Home: Challenges and Choices, New Infotainment Technologies in the Home: Demand-Oriented Perspectives, Ruby Roy Dholakia, Norbert Mundorf, and Nikhilesh Dholakia (eds), Mahwah NJ: Lawrence Erlbaum Associates, 1996, pp.1-20.(Authors: R.R. Dholakia, N. Mundorf, N. Dholakia)
Adoption of Information Technology: Contribution Factors, in New Infotainment Technologies in the Home: Demand-Oriented Perspectives, Ruby Roy Dholakia, Norbert Mundorf, and Nikhilesh Dholakia (eds), Mahwah NJ: Lawrence Erlbaum Associates, 1996, pp.157-172.(Authors: N. Mundorf, S. Westin)
Taking Movies-on-Demand to Market, New Information Technologies in the Home: Demand-Oriented Perspectives, Ruby Roy Dholakia, Norbert Mundorf, and Nikhilesh Dholakia (eds), Mahwah NJ: Lawrence Erlbaum Associates, 1996, pp.75-88.(Author: R.R.Dholakia)

New Publications

The following books maybe purchased online through RITIM`s association with Amazon.Com