Name:   Dr. RUBY ROY DHOLAKIA

Position:

• Director of the Research Institute for Telecommunications and Information Marketing;
• Professor of Marketing
• Research Faculty - RITIM

Education:

• PH.D (Marketing) - Northwestern University
• MBA (Marketing) - University of California, Berkeley
• B.S. (Bus. Admin) - University of California, Berkeley

Areas of Research Specialization:

• Market Acceptance of Technology Products & Services
• Marketing of Technology Products & Services
• Consumer Socialization Processes

Experiences:

Educator - as Professor of Marketing at undergraduate and graduate programs in business administration and management Seminar Leader - in business and academic conferences and workshops in USA, Europe, Asia and Latin America Keynote Speaker - at business and academic conferences in USA, Europe, Asia and Latin America Market Researcher - conducted empirical studies on organizational and household adoption behaviors. sponsored by companies in the USA and Europe Author - of articles published in academic and trade publications Editor - of books and conference proceedings as well as special issues of journals.

Publications:

Co-Editor, WORLDWIDE E-COMMERCE AND ONLINE MARKETING: WATCHING THE EVOLUTION. Westport, CT: Greenwood Publishing Group (co-editors: N. Dholakia, W. Fritz and N. Mundorf) 2002 forthcoming

Co-Editor, FROM E-COMMERCE TO M-COMMERCE: WILL . M. BRING HOME THE MAGIC? Volume 4 Proceedings of CONFERENCE ON TELECOMMUNICATIONS AND INFORMATION MARKETS (COTIM-2001) 2001 (co-editors: L. Kolbe, A. Venkatesh & P. Zoche)

Latest Journal Articles:

"Shoppers in Cyberspace: Are They from Venus or Mars and Does it Matter" accepted for publication in Special Issue on "Consumers in Cyberspace" Journal of Consumer Psychology (co-author: Kuan-Pin Chiang) forthcoming

"Examining the Effects of Interactivity on Social Presence and Involvement with an Online Advertisement," Journal of Business Research (co-author: D. Fortin) forthcoming